Jönköping is located in the centre of southern Sweden and in the centre of Scandinavia's three capitals, Stockholm, Oslo and Copenhagen making Jönköping an ideal location to base oneself to visit Sweden and Scandinavia.
It is for this reason that Jönköping has for many years been an important destination for foreign Tour Operators who coordinate tours throughout the Småland region, Sweden and Scandinavia from this central location.
Jönköping itself is well known by tourists for the beautiful surroundings on the banks of Lake Vattern, the 2nd largest lake in Sweden. With a sandy beach running through Jönköping, it is considered a very beautiful city. Vättern is also noted for its fishing, serving people in the nearby districts. Tourists and fishermen are free to fish in the lake as long as they don't use nets.
Jönköping and the Småland region offer beautiful unspoilt nature, woods, lakes, culture, gastronomy, design and winter and summer sports making it an ideal location for visitors travelling here for pleasure or business.