Jönköping Airport names current Marketing Manager Henrik Älverdal as the airport’s Chief Commercial Officer (CCO), to strengthen its commercial function. In his new role, Henrik will thus be responsible for Jönköping Airport's commercial activities, which mainly includes commercial business, marketing and business development.
-In general, this means a greater focus on pitching and communication with airlines, charter companies, freight companies and other potential sources of revenue. It is a natural broadening of Henrik's previous role as Marketing Manager and I think it will be very valuable for the business, says Sofie Hagman, CEO of Jönköping Airport.
Henrik feels honoured by the assignment and sees great potential in developing Jönköping Airport's business. He believes that there are many areas that can be developed in both the short and long term.
-In the short term, I believe in developing the existing cargo operations at the airport. It has remained intact during the pandemic and I definitely think we can take advantage of our geographical location to create new routes and also expanded volumes. We have several interesting discussions ongoing about both domestic traffic between Jönköping and the northern parts of Sweden, as well as foreign connections to the Baltics and from Poland. During the autumn, we have also seen a great opportunity in the handling of time-critical adhoc flights, something that I have a feeling we will see even more of in the future. Another area within the cargo business is drone traffic, which I believe will be a natural part of our freight business in the long run, says Henrik.
When it comes to passenger traffic, Henrik believes that there are great opportunities there as well.
-During the pandemic, an increased longing for travel, to visit loved ones and discover the world again has occurred. Hence, there are good reasons for the airport to offer a wide range of interesting destinations for passenger traffic, Henrik continues.
Significant for Jönköping Airport are the inbound charter flights from Germany during the summer period. Backed by a collaboration between the airport, Smålands Tourism and the German charter broker Charterways together with German tour operators. It was actually those flights that became the restart of passenger traffic in 2021 at Jönköping Airport.
-I definitely believe this business has a great development potential! On the one hand, we will probably see more arrivals from Germany in the coming years, and possibly even from other European countries. Sweden is still interesting as a destination among European tourists and Jönköping is strategically well located for their arrival and to become the starting point for their visit in our country, says Henrik.
The aviation industry is working dedicatedly to become free from fossil fuel. Partly through alternative fuels but also through electric aviation. The new Commercial Manager for Jönköping Airport believes that the latter can have great significance for the airport in a few years.
-Yes, I have said that Jönköping Airport can become south Sweden's hub for electric aviation, so I must stick to that, haha! Seriously, Jönköping has an ideal location to have regional flights with electric aircrafts to many cities in southern Scandinavia. Stockholm, Oslo and Copenhagen are all within reach, which makes our airport a natural hub for tomorrow's regional flights over shorter distances, Henrik concludes.